Annual Promotional Calendar
Expeditors
Expeditors, an international Fortune 500 company, produces printed calendars each year to be distributed throughout branches and customer offices across over 100 countries. I was in charge of the design and production for both the 2020 and 2021 calendars.
For the 2021 design I drew inspiration from bold duotone imagery and applied it to a series of photographs representing the various aspects of the logistics industry. After narrowing down imagery and a repeatable color scheme, I worked through layout options for both the pages and the backerboard. The final result is a bright and colorful calendar whose consistent patterns are offset by an asymmetrical backerboard with metallic printed details.
Project
Annual company calendar, used as international promotional material and employee swag
Role
Lead designer, print production manager
User Group
Expeditors employees, existing Expeditors customers