Annual Promotional Calendar

Expeditors

 

Expeditors, an international Fortune 500 company, produces printed calendars each year to be distributed throughout branches and customer offices across over 100 countries. I was in charge of the design and production for both the 2020 and 2021 calendars.

For the 2021 design I drew inspiration from bold duotone imagery and applied it to a series of photographs representing the various aspects of the logistics industry. After narrowing down imagery and a repeatable color scheme, I worked through layout options for both the pages and the backerboard. The final result is a bright and colorful calendar whose consistent patterns are offset by an asymmetrical backerboard with metallic printed details.

Project

Annual company calendar, used as international promotional material and employee swag

Role

Lead designer, print production manager

User Group

Expeditors employees, existing Expeditors customers

2021 Desk Calendar

Inspiration and Iteration

Inspiration Moodboards

Inspiration Moodboards

2021 Calendar Inspiration 2.png
Duotone Color Exploration

Duotone Color Exploration

Early Iterations

Early Iterations

Screen Shot 2021-06-07 at 4.31.54 PM.png

Final Digital Mockup

Front and Back Views

Front and Back Views

 
Color Scheme and Photography

Color Scheme and Photography

Printed Calendar

2021 Desk Calendar Photos _dark blue.jpg
 
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Expeditors: Informational Graphics Suite