Product Launch Campaign

FRANKIE4 Footwear

FRANKIE4 launches a seasonal product line twice yearly and designs a unique campaign for the launch each time. For the Autumn Winter product launch of 2024, I partnered with our Senior Graphic Designer and Art Director to come up with a campaign concept, which included a custom lockup and color pallet.

Our Art Director and larger marketing department provided us with the theme “Step Beyond the Ordinary” and encouraged us to create a design that played into ideas of rebellion, urban landscape, and taking the unique path. With this in mind I created a lockup that incorporated italicized components, conveying both movement (steps) and a break in the standard typesetting (out of the ordinary). Together with color scheme input from our Senior Graphic Designer, I built out the rest of the concept and created a set of standards to guide the team in asset production. The final suite of materials included an email and social media campaign, a custom landing page and web advertisements, print graphics for FRANKIE4 retail stores, and digital billboards shown around Melbourne, Australia.