Marketing Collateral

FRANKIE4 Footwear

A staple of the weekly work of the FRANKIE4 design team is producing fresh content to support the multiple email and social media campaigns that go out to engage with customers and promote new product. I frequently built out suites of marketing assets that both fit within the brand standards while also being their own unique pieces of content. We often interchanged layouts, colors, and text treatments to bring visual interest to these frequent communications, needing to overcome challenges like fast deadlines or limited product photography. The result was a reliable brand identity that could be flexed when needed but was universally known and loved by customers.