Proposed Identity and Collateral

Rain City Burgers

Rain City Burgers is my favorite Seattle burger joint and my go-to post hike meal, so when I was challenged to redesign a local restaurant’s logo and menu I knew I wanted to give them the special treatment.

Experimenting with multiple logo iterations led to a final version that combines brightly colored text with umbrella imagery - an icon that references both the business name and classic Seattle weather. Combining the new logo with a rain texture on many of the printed products created a playful identity system that suits both the burgers and the town.

The final suite of deliverables displays a clean and eye-catching design that best conveys the offerings of the restaurant - quick and affordable yet tasty burgers in an upbeat, casual atmosphere.