Downloadable Ebooks & Digital Flyers
Expeditors
Expeditors, a supply chain logistics company, frequently uses flyers and downloadable PDFs to educate customers about their products and services. A large bulk of daily design work at Expeditors revolves around how to convey lengthy sections of text with visual interest. Below are examples of some of the solutions I utilized when designing Expeditors ebooks and digital flyers: namely, the use of bright colors, a focus on large images, and repeated use of overlapping textural elements.
Project
Multi-page document layout design for informational marketing and sales materials
Role
Lead designer (worked with PM and copy editor)
User Group
Potential and existing logistics customers