Brand Campaign

Placemakr

Within the hospitality industry there is a debate as to whether hotels, with their well-managed facilities but high rates, or Airbnbs, with their affordability but lack of quality, are the better option for vacation lodging. Placemakr, a hospitality startup, sits right at the intersection between hotels and vacation rentals and wanted to position themselves as the better option of the two. The brand team kicked off a multi-platform campaign around the concept of "why choose?," highlighting the transparency and quality of their rooms and amenities.

Together with a copyeditor I took point on concepting and creating visuals for this campaign. We focused on the comparative aspect of the industry, presenting a handful of stereotypical negative reviews associated with hotels and vacation rentals alongside stunning images of Placemakr properties to really push the contrast between the two options. We added repeating text elements to set up a unifying factor for the campaign and welcome customers into the idea of Placemakr. Upon completion, the campaign included a suite of materials across social and web with the ability to expand into print.